The Fung Group / Explorium “lab-mall”

We shot for Li Fung Group a comprehensive visual story to be used as marketing material for their project Explorium in Shanghai. Explorium is a laboratory about retail.
In their own words : “EXPLORIUM: a laboratory for the rapid testing of omnichannel business strategies in a realistic environment.” You may visit their website : http://www.explorium.cn/


Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group
Explorium, Shanghai by Li Fung group